Operations

What do Gymshark, Lululemon, SoulCycle, Peloton, and the likes all have in common? Community. When we talk about community, we think of social unity, a sense of belonging, and a safe place to be yourself - almost as if we were talking about religion with commonly shared values. In today’s article I wish to highlight four prominent fitness brands that have leveraged community to their advantage.

Studios are back! Nine out of 10 gym-goers plan to return but researches have shown that virtual is here to stay. What does this mean for you and your brand? How can you make it work hand in hand with operating a physical location?

Home fitness 2.0 is bright and shiny right now, but it’s missing the community and accountability that have let boutique studios disrupt big box gyms. Hybrids combine the actual in-studio boutique fitness experience with as similar experience as possible when doing a workout from home